It’s no secret that we live in a world of extremes… in MANY more ways than one. But for women, those extremes are more evident than ever when it comes to our relationship with food, exercise, our bodies, and self-confidence.

In some ways, extremes are easier — because right or wrong, black or white, good or bad, easy or hard are ALL more clear and definable buckets for us to identify and subscribe to.

This is a BIG reason why you might find yourself starting over on the same habits time and time again, without lasting success.

Mhmmm — I’m talking about that all-or-nothing mentality so many people get stuck in.

Really, extremes may look more difficult to adhere to on paper (and certainly can be IRL, too!) in many ways, they can actually be much easier, too. Because, let’s be real: living in the middle, finding and acknowledging that gray area, recognizing the nuance in things, is UNCOMFORTABLE as fuck.

And it can feel extra difficult when we’re talking about finding and being comfortable with the middle ground of our appearance and our self-confidence.

Let’s talk about the “all or nothings” in the fitness & nutrition space, for example.

We’ve got the all-in diet culture, team #nodaysoff, two-a-days, 100% clean eating, “that girl” type of approach and routine, which is COMPLETELY unsustainable for the long haul. No room for flexibility, fun, or being human.

And then, we’ve got the anti-diet culture side of things: the mentality that ALL health & wellness-related goals are taboo, and that we should reject EVER wanting to change our body composition, or pursue anything fitness and nutrition-related.

Neither approach is sustainable, realistic, or leaves room for our full humanity and happiness to grow and flourish — but as women, it’s so easy for us to swing from one extreme to the other, because of all the messaging we’ve been given from such a young age.

For a long time, I subscribed to the all-or-nothing mentality myself — so trust me when I say, I can relate.

Hey, friend! I’m Alicia Connors, a nutrition & fitness coach for strong, courageous women like you who want to create a relationship with food & movement that’s sustainable, flexible, and actually enjoyable for the long run.

As a former professional CrossFit athlete, I spent my entire teenage years and early 20s forcing myself into a very restrictive and punish-based fitness regime, and battled eating disorders for years on top of it all.

Of course, this wasn’t sustainable for me (hindsight is always 20/20…) and after competing in the CrossFit Games in 2015, I took a huge step back. I was straight-up burnt out & exhausted from keeping up with the unrealistic expectations I set for myself.

After taking some time off and rediscovering my love for fitness and movement in a new way, in 2018 I went on to become a certified health coach and started living by the principles of intuitive eating. This was the lens I approached coaching for a few years, until my perspective began to shift both for myself and after working with some really incredible women.

Like maybe you’ve experienced in some way, I found myself in a liminal space of needing to recalibrate — I definitely knew that the all-or-nothing, diet culture mentality and routine was the furthest thing that I wanted for myself (and that my clients wanted to break away from for good, too) — but it became complicated when physique goals were still something they wanted to pursue.

This is when I asked… “Why the hell can’t we do both?”

• You can heal your relationship with fitness and food, AND still have physique goals.

• You can want to be leaner, AND still want to become stronger.

• You can have a solid fitness routine, AND still live a fun & fulfilling life outside of the gym.

• You can achieve your physique goals WITHOUT going to extreme measures.

You truly can do both. But a lot of times, it can require personalized guidance and support to make it feel WAY less daunting and more doable for the long run, so you can ditch diets for good & find a balanced, flexible, and sustainable approach to achieving your body goals.

(AKA, you can get jacked WITHOUT obsessive dieting and exercising!)

There aren’t many spaces for women who want to pursue fitness & nutrition goals outside of diet culture — and that’s a space I want to create for women like you, because it’s so needed.

Because I firmly believe there’s a better way to achieve and maintain your physique, and to live your best life — free of obsessive dieting, counting every calorie and gram you consume, and spending hours doing cardio & 2-a-days.

As your coach, I’d freaking LOVE to support you in teaching you what it means to eat and exercise in ways that feel balanced & flexible for you (and ONLY you — not for everyone else on the internet!), without sacrificing your body goals.

You CAN establish a balanced, flexible, and fulfilling life, and I’d be honored to support you in finding your version of all of that and more.

1-1 Health Coaching:

<< Option 1: 5 months >>

1:1 sessions (bi-weekly):

• 1 x 90 minute initial session.

• 9 x 60 minute follow-up sessions.

  Assessment/Health History:

  1. We will take a deep dive into your health history. This looks like unpacking your current relationship with your body, food, and movement, what feels the “loudest”/most bothersome, and where you want to go, and how you’ll know you’ve achieved your goals.

     Programming for YOU:

  2. I take a collaborative approach when I work with clients and meet you where you’re at.

     Balance is the first pillar we work to establish so that this is the lens we’ll use as we move through the other 5 pillars of the BETTER Method, because if it doesn’t feel balanced or sustainable, then it’s not realistic for the long haul.

     As your fitness & nutrition coach, my ultimate goal is to teach you what it means to eat and exercise in ways that feel balanced & flexible, without sacrificing your body goals. 

     To support you along your journey, I promise to:

     • Tailor the type of nutrition and movement guidance you receive based on exactly what you’re looking for, rather than put you into a box with any one-size-fit-all solutions. — This means tweaking your workout routine you might already be following, adding-in active rest days, coming up with strategies to keep you consistent, and/or, an ADD-ON option for 1:1 workout programming!

     • Truly meet you where you’re at, offering the support you want in the ways you want it.

     • Ensure that we are honoring your true capacity, goals, core values, & desired lifestyle when it comes to your relationship with fitness, nutrition, & movement.

     • Set you up for success for a flexible, balanced lifestyle that can support you in different phases of life & as your goals change over time.

     • Show up fully as myself, 100% attentive to you during our time together.

     • Make sure we have lots of fun along the way too, because fitness and food SHOULD be joyful!

     Personalized Coaching:

  3. On-going guided support and coaching so we can tweak and change things along the way. You are unique, and therefore will have different stress and lifestyle factors that influence your mindset, health, and well-being, my goal is to make sure you feel supported during our time together.

  4. Food and Mood journal that we collaborate on using your biofeedback (energy, mood, digestion, sleep.)

  5. Accountability tools that feel supportive and encouraging (support between calls, check-ins, photos, etc.)

     On-going Support:

  6. WhatsApp access: M-F: 9-5pm unlimited text and/or voice messages.

  Price:

  • $2500.00 + GST(5%)

  • Payment plans are available upon request! (ie. 4 payments of $625.00).

  • ADD-ON option: 1:1 workout programming (4x/week) for an additional $120.00/month)

<< Option 2: 2.5 Months >>

1:1 sessions (bi-weekly):

• 1 x 90 minute initial session.

• 4 x 60 minute follow-up sessions.

Everything listed above in the 5 month program still applies to this option EXCEPT for the number of sessions and the cost.

Price:

• $1250.00 + GST (payment plans available upon request)

<< Option 3: 1-off 60 minute Sessions >>

1:1 sessions :

• 1 x 60 minute session + follow up notes.

Price:

• $150.00 + GST per session.